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Artemide
The ability to understand what people expect from light and to offer solutions combining beauty and functionality to deliver a unique performance: this has placed and maintains Artemide at the forefront of the international lighting world. Artemide's three strong points are its competence, Italian manufacturing quality and design.
Competence
Developing original, standard-setting technologies; working with the best designers of yesterday and today; the values of Italian manufacturing applied with skill; light on a human scale: these are the roots of Artemide's competence. A competence that responds swiftly and flexibly to the most diverse needs every day, in all countries around the world, satisfying the changing needs of different peoples and contributing, through its light, to improving the quality of their lives.At Artemide, competence is a widespread value embodied in The Human Light project (making lights for people, not adapting people to lights).
Artemide maintains collaborative relationships with top universities and architectural and design schools.
Italian manufacturing quality
Artemide played a part in creating and developing the concept of Italian manufacturing quality, staying loyal to the values it encompasses. To Artemide, being a positive symbol of Italian manufacturing quality means having the uniquely Italian ability of uniting creativity and technology, of harmonising form, function, innovation and efficiency, of achieving new expressive concepts not only in terms of elegance but also of durability and in tune with the Zeitgeist. And to set, with each new product, unprecedented levels of technology and design.
Artemide is a member of Altagamma, the association that internationally promotes the culture of excellence represented by the highest values of the Italian lifestyle, embodied by its members' business approach and products.
Design
Artemide's design has played a unique role in the cultural life of almost half a century. The firm continues this tradition with vigour and passion, and its ability to open new technological and expressive paths is a constant source of amazement.
Artemide's working relationships with the most famous designers of yesterday and today was and is a crucial factor. These relationships are far more than a simple co-operation on a project; there is an affinity, a sharing of enthusiasms and goals. And a singleness of mind to which Artemide contributes with its technological virtuosity (recent projects).
Artemide products are in the most representative design collections, such as those of the Victoria & Albert Museum in London and MOMA and the Metropolitan Museum of New York.
The Artemide group is made up of three separate divisions:
Artemide
Artemide Architectural
DZ Licht
Artemide, Pregnana Milanese
The heart of the Artemide legend: the lights that are objects of desire, timeless status symbols. The innovations that reflect our changing times. A number of these lights have become design icons, to be found in the world's top museums. Cult lamps that have revolutionised the concept of lighting, a perfect balance of functionality and technology.
Artemide Architectural, St Florant
For over forty years, Artemide has helped the top names in Italian and international architecture and design to realise their projects. Some of the lights that made Artemide internationally famous were the fruit of working with designers, fine-tuning and manufacturing the lights they created as the finishing touch to new architectural projects. From being "special products", their beauty and high performance led them to be mass produced and included in Artemide's catalogue.
Artemide offers the architectural sector a unique wealth of know-how: the technical and production expertise developed in its Pregnana Milanese Research & Innovation Centre.
Recent artemide architectural projects
In Italy
Genoa: Accademia Lugustica, 2002; Palazzo Reale, 2000.
Milan: Italian Postal Service, 2001; Merloni, HQ 2002; Accenture, 2002; Autogrill HQ, 2003; Editrice Abitare Segesta S.p.A, 2003; Azzurro bingo hall, 2003; Pirelli HQ at Bicocca, in co-operation with Studio Gregotti (2004).
Roma: Toyota, HQ 2002.
Modena: Maserati HQ, 2003.
Spilimbergo: Sala Mosaicisti del Friuli, 2002.
Brescia: Bus terminus, 2002/2003.
Bang & Olufsen: retail outlets and shops-within-shops, 2002.
Worldwide
Lugano (Switzerland): Lugano Casino, project by Italo Rota
San Gallo (Switzerland): Helvetia Patria, progect by Herzog & De Meuron
Metzingen (Germany): Hugo Boss
Shanghai (China): Longue, Apec; Main Hall, Apec. new Formula 1 race track, commissioned by Tronsin Iluminating.
Alicante (Spain): Marriot Hotel, project by Raphael Moneo.
Madrid (Spain): Atocha railway station, project by Raphael Moneo
Vienna (Austria): Parliament.
London (United Kingdom): Westminster City Council - system specially created by PearsonLloyd for the Westminster borough upgrading project (2004)
Hong Kong: Technique LDT (2004).
DZ Licht, Frondenberg
Founded in Menden in 1975 by Hans Dieter Dickgreber and Peter Zegers, DZ LICHT was taken over by Artemide in 1999.
DZ LICHT is an innovative manufacturer of high-quality outdoor lighting. Its production centre is now in Fröndenberg. An ultra-modern, flexible organisation that responds proactively with specific solutions to its customers' diverse requests.
DZ LICHT's product range displays a happy blend of design and quality. In addition to classic products - such as Lichtsteele(?) with halogen or Uni light sources - characterised by clean, regular lines, the firm also produces lights created by well-known international designers that display a tendency towards natural designs. A few examples are Palme, Focus and Signoria.
Many DZ LICHT lighting installations have won international accolades, such as the Reddot Design Award or the IF Design Award.
Artemide's research work springs from the implementation of specific strategies: promoting the quality of human resources; investing in laboratories and equipment; investing in creating synergies with other research centres, databases and designers; promoting specialist know-how.
The range of Artemide's research, whose "heart" is the Giacinto Gismondi Research & Innovation Centre in Pregana Milanese, involves every aspect of lighting units - materials, light sources, optics, light management, electronic components - to ensure their performance meets expectations.
Giacinto Gismondi Research & Innovation Centre
Located in Pregnana Milanese, in the province of Milan, the Giacinto Gismondi Research & Innovation Centre works to improve the quality of Artemide's products. Through its various divisions - optics, electronic design, materials and light sources - the centre developments and fine-tunes each new product from concept to production. This is where products undergo compliance testing and self-certification in conformity with international standards. Photometric measuring ensures they achieve the best results in terms of quality.
Optics
A comprehensive advanced-design programme guarantees the design and simulation of efficient optical systems.
Using its knowledge of light source classification, such as LEDs and cold cathode fluorescent lighting, Artemide developed a range of ideal optics for the optical ducts of different materials.
The creation of research workgroups focusing on specific lighting issues in co-operation with qualified centres prompted a fruitful exchange of know-how in the fields of design, technologies and materials, thus creating the impetus for new projects.
Electronic components
Artemide's in-house design proficiency, thanks not least to its electrical-component development equipment, means the firm is able independently to develop non-standard components: measuring instruments and probes, duct fault measuring, etc.
A three-year plan to complete the laboratory includes implementing mass-produced product certification.
Artemide Group's worldwide production is carried out in four manufacturing units and two glassworks.
The main plants are in Pregnana Milanese and Telate (Italy), Saint Florant (France) and Fröndenberg (Germany). The two glassworks are in Murano (Italy) and Hungary.
Pregana Milanese (Italy)
Production of lights for the Decorativo and Architetturale catalogue. Main activities: mechanical processes (CNC laser, 3-axis CNC milling machine, 5-axis CNC machining centre, CNC automatic lathe, bending presses, assembly robot), painting (automatic plant for liquid or powder paint), assembly, prototyping. The group's finished-product store and hub is in Pregnana.
Saint Florent (France)
Production of lights for the Architectural catalogue. Main activities: mechanical processes (CNC laser, 3-axis CNC milling machine, 5-axis CNC machining centre, CNC automatic lathe, bending presses, assembly robot), painting (automatic plant for liquid or powder paint), assembly, prototyping.
Fröndenberg (Germany)
Production of lights for the Outdoor catalogue. Main activities: mechanical processes, assembly, prototyping.
Telgate (Italy)
Production for the Decorativo catalogue. Main activities: mechanical processes (CNC presses, bending presses) and assembly.
A&A (Hungary)
Production for the Decorativo catalogue. Main activities: fabric cutting and assembly.
Vetrofond (Italy)
Glass manufacture. Main activity: mouth-blown glass, glass-working.
Artemide is everywhere in the world, bringing, above all, the Italian lifestyle culture of which Artemide products are part, and the competence behind their creation.
Artemide controls 18 firms around the world in Argentina, the USA, Canada, Italy, France, Portugal, Spain, Benelux, Germany, Denmark, Austria, Switzerland, Greece, the United Kingdom, Hong Kong, Japan, Russia, and (a very recent acquisition) China. There are also 35 authorised dealers across the world, 40 single-brand showrooms, 100 shops-within-shops. Cutting-edge environments with a perfect blend of expertise, products, services and communication; increasingly important places for Artemide's cultural and commercial development.
Showrooms
Designed to provide a co-ordinated image worldwide and to give a comprehensive overview of Artemide production, the 40 showrooms have thorough competence in both target markets, for the general public and for professional uses. A competence that not only covers the full range of products, but extends to a range of lighting and customised-design services such as lighting engineering consulting and light management.
Products are displayed in room settings to recreate their ideal environment, the right light for every activity, providing comfort and a feeling of wellbeing through fine design.
Showrooms are also information centres. They provide a range of lighting articles, magazines and selected media and they are also the venue for specialist lighting engineering courses for architects, lighting planners and opinion leaders.
Shops-within-shops
Artemide's retail network also includes 100 shops-within-shops (currently only in Italy) to enable Artemide to participate more flexibly in various markets.
The Human Light is both a concept and a project, the framework encompassing Artemide's vision of "making light": to illuminate not just spaces, but people's activities and needs.
Through The Human Light, Artemide responds to modern people's biological, psychological and cultural sensitivities, and its aim is to improve the quality and performance of light for new emerging needs.
The Human Light is a project with its own Manifesto, underpinning Artemide's mission since 1996. The Human Light is intelligent light that interacts with people, accompanying them in their day-to-day activities and adapting to their mood and their many different personal, social or professional engagements. Its object is at once simple yet amazingly complex: to make lighting an element that can improve the quality of our life. This is why Artemide's attention is focused on the concept of a "context of life" in the sense of a specific microenvironment where one or more persons are involved in specific activities.
Each context of life may be associated with different contexts of light, i.e. the different lighting moods which characterise various day-to-day activities. Using these contexts and their particular light mood as a basis, Artemide offers lights which respond to people's varied requirements and provide the best illumination ideally suited to each moment of the day.
The Human Light means putting Artemide's expertise at people's service and responding to the need for flexibility and adaptability with the best light and minimum use of environmental resources.
Communication is one of the principal elements of Artemide's culture. It played a vital role in the firm's rise to leadership status and it is an integral part of the product process, from concept to marketing.
The 90s: Elliot Erwitt
Artemide communication was enriched in the 90s with Elliott Erwitt's co-operation to promote The Human Light philosophy and the lighting contexts focused around people's activities and needs.
The advertising campaign produced by Emanuele Pirella and Lele Panzeri extended The Human Light concept into the field of the senses: an intangible aspect which influences the relationship an individual establishes with lighting through its expressive or functional performance.
Fun and dreams, anger and pain, spontaneity and extraordinary freshness: Elliott Erwitt's approach was expressed in images which captured, in a natural, immediate way, the humour and drama behind people's reality and emotions.
The brief was to talk about The Human Light concept through an interpretation of contexts of life, microenvironments typical of our daily life.
On several occasions, Erwitt's lens explored Artemide's reality in Milan and Pregnana Milanese, and in other urban situations, and skilfully recorded - filming gestures, habits and expressions - the different senses affected by lighting and the wide range of people's relationships with lighting. His objective was to capture in the luminous atmosphere of everyday life the fragrance or flavour or other sensations of wellbeing which give intensity to each moment of our life.
The new millennium: Oliviero Toscani
In 2005 Artemide called on Oliviero Toscani who chose young people of today with a very special personality for the firm's advertising campaign. Young people living in the world's big cities, kids who are naturally multiethnic and multicultural. Each person is pictured together with a lamp and is illuminated solely by the light of that lamp.
The image created by Oliviero Toscani for Artemide covers the full spectrum of its communication, from advertising to product catalogues and trade fair installations.
The new concept of the Artemide stand is particularly emblematic of this image and centres on an unusual idea: shadow as the origin of light. The defining element is the shadows, or silhouettes, of Artemide's most iconic lights. These silhouettes interact with visitors' living, moving shadows to create fascinating new and ever-different visual sequences.
Lighting Fields
Artemide's communication is completed with its publication Lighting Fields, aimed at opinion leaders, professionals and prime movers in lighting. Through Lighting Fields, Artemide seeks to foster a lighting culture that is increasingly aware of performance quality and of people's lighting needs. Lighting Fields is available exclusively in Artemide showrooms around the world and is sent to a select mailing list of architects, lighting designers, lighting professionals and the top media.
Yang, 2000
Design Carlotta de Bevilacqua
Signed Design, 5° Edizione 2000, Milano
E.Light 6 W, 2000
Design Ernesto Gismondi
1999 - Les Etoiles de L'Observateur du Design, Paris, France
2000 - Design Sense, London, UK
2000 - Design Plus Light+Building, Frankfurt, Deutschland
2000 - European Design Competition, Milano, Italy
2000 - Certificat d'Excellence SIDIM, Montreal, Canada
Melampo, 2000
Design Adrien Gardére
2001 Observateur du Design, Etoile 2001, Paris, France
2001 - Design Innovationen Design Zentrum Nordrhein Westfalen, Essen, DE
Nestore 90, 1989
Design Carlo Forcolini
1991 Compasso d'Oro/A.D.I., segnalazione, Milano, IT
Rodope, 1996
Design Zed
1998 - Compasso d'Oro/A.D.I., segnalazione, Milano, IT
Sui, 2001
Design Carlotta de Bevilacqua
2002 - Light+Building, Frankfurt, Deutschland
Tizio, 1972
Design Richard Sapper
1979 - Compasso d'Oro/A.D.I., segnalazione, Milano, IT
1973 Casamica per l'accessorio, Milano, IT
1980 Haus Industrieform, DE
Tolomeo Tavolo, 1987
Design Michele De Lucchi, Giancarlo Fascina
1989 - Compasso d'Oro/A.D.I., Milano, IT
1987 SNAI Oscar des Architectes d'Interieur 1987 - Haus Industrieform, DE
Tolomeo Micro, 1987
Design Michele De Lucchi, Giancarlo Fascina
2001 Observateur du design, produit sèlectionnè, A.P.C.I., Paris, FR
Acheo Terra, 1989
Design Gianfranco Frattini
1991 - Compasso d'Oro/A.D.I., segnalazione, Milano, IT
Echos, 1998
Design Jan Van Lierde
1999 - Design Innovationen Design Zentrum Nordrhein Westfalen, Essen, DE
Megaron Terra, 1979
Design Gianfranco Frattini
1981 - Compasso d'Oro/A.D.I., segnalazione, Milano, IT
Nestore Terra, 1991
Design Carlo Forcolini
1991 - Compasso d'Oro/A.D.I., segnalazione, Milano, IT
Spy Lettura, 1997
Design Hannes Wettstein
1999 - Design Innovationen Design Zentrum Nordrhein Westfalen, Essen, DE
Zen Terra, 1988
Design Ernesto Gismondi
1989 Design Innovationen Design Zentrum Nordrhein Westfalen, Essen, DE
Dioscuri, 1999
Design Michele De Lucchi
2000 - Design Innovationen Design Zentrum Nordrhein Westfalen, Essen, DE
2000 - Light+Building, Frankfurt, Deutschland
Pantarei, 1993
Design Ernesto Gismondi
Beauty and unquestionable quality: each Artemide light is the conclusion of a trajectory of reasoning ending in an unfailingly exclusive design that furthers the progress of people's wellbeing and the culture of lighting.
Each Artemide product is not a simple light source or an excuse for experimenting in lighting design. An Artemide light will become a person's companion, a source of physical and mental wellbeing, a major reflection of the Zeitgeist and the moods of modern people.
The great beauty of each Artemide product reflects the firm's ability to enhance the relationships among people and between people and their surroundings and thus to boost the quality of people's lives.
Artemide
the true essence of interior lighting design. Many of Artemide's lights have left their mark on the history of design and are housed in the world's top museums. Tizio, Tolomeo, Aggregato and Callimaco are just a few of the Artemide lights that revolutionised lighting design in harmony with functional and technical aspects.
Artemide Architectural
these indoor and outdoor lighting selections provide a very versatile range enabling different approaches: from a single, mass-produced light, to consulting and lighting design, and customised lighting projects.
Artemide Architectural indoor
ground-breaking technologies and the best solutions to provide ambient comfort and lighting quality to illuminate people's private or public work activities throughout their day.
Artemide Architectural outdoor
state-of-the-art technology and top quality for a vast range of outdoor lighting, from residential environments to complex urban street furniture projects.
Artemide Collezioni
craft skills and a reinterpretation of very traditional materials for an "evocative" design combined with great functionality. Many different kinds of glass create extraordinary reflections and unique colour hues.
Artemide Metamorfosi
the starting point of Artemide's research towards a new concept of illumination on a human scale, Metamorfosi is a revolutionary polychromatic-lighting device. A simple remote control is used to combine the different beams of coloured light. To restore colours - with all their symbolic and beneficial properties - to lighting.
Artemide Modern-Classic
eighteen lights designed for Artemide in the Sixties by the leading Italian designers and architects. True cult objects, the lamps in the Modern Classic collection are representative of Artemide's first decade, which coincided with the birth and worldwide success of Italian design.
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